General Assembly


Jun 14 (8:00-9:30)

Master of Ceremony Brenda Amaral, ABCH

Brenda is a powerhouse of knowledge, incredible stage presence and raw talent. As the owner of the Gwen Mirelle Salon and Spa, an accomplished platform artist, member and evaluator for the American Board of Certified Haircolorists, she has dedicated nearly 20 years fine tuning her skills becoming a much loved and well respected member of the beauty industry community. Combining a degree in Communications with behind the chair experience and a quick wit, she has trained thousands of stylists and groomed educators to blend both the art and the science of hair color, becoming true masters of the profession.

Keynote Speaker George Alderete

Currently based out of Atlanta, George is the Global Creative Color Ambassador at Keune Haircosmetics North America. He inspires his peers with his unique approach to the art of hair color placement. His ability to share the process of creating beautiful, dimensional color with easily understood methods has made him an industry favorite. His style of facilitating is engaging, informative and enrolls his audience. A career colorist and Global hair color educator sharing his passion and inspiring others to achieve their best is his focus.


instructor photo

Brenda Amaral, George Alderete

No instructor bio available.